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say-the-write-things podcast

Thanks for stopping by -- hope you find value in these episodes. If you'd like to get updates on new episodes and other cool stuff, get on the email list at https://www.writethings.info/podcast 

Sep 15, 2018

Don't spin your wheels with aimless posts, get focused on three specific methods that will help you create meaningful messages for your social media channels. Also learn about social media advocacy programs that are creating exiciting new forms of influencer marketing. Whether you're seeking lead generation or...


Sep 12, 2018

Before you pick up a camera or your smartphone or hire someone to, let's have a basic conversation on creating videos that do more. In this episode, you 'll learn how to tell a meaningful story with video scripting techniques, how to make certain you're on target with strategy prep tips and three ways to produce your...


Aug 7, 2018

The decline of traditional advertising and the ad agency has been a sad, sorry event unfolding for nearly 20 years now. And it's just that a slow, death waltz, a bit clumsy and uncouth. Yet there are plenty of folks who refuse to let go, still clinging to the ideas of traditional, big brand awareness that just don't...


Jun 21, 2018

Frequently Asked Questions are one of the oldest copywriting tools I know of, yet they are so perfect for today's digital and content marketing. Discover how to make the most of FAQs online and off. This episode is loaded with useful tips and tricks. Plus you'll learn how they work much like the artificial...


May 20, 2018

Content marketers use personas to develop a profile of an ideal customer and an understanding of their emotional needs and pain points. Learn how Seth Godin helped me take this to a new level and why you need to look deep to discover what’s really affecting your personas.