May 20, 2018
Content marketers use personas to develop a profile of an ideal customer and an understanding of their emotional needs and pain points. Learn how Seth Godin helped me take this to a new level and why you need to look deep to discover what’s really affecting your personas.
May 20, 2018
It's a big mistake to think content writing and copywriting are the same thing because each has a distinct purpose and outcome. So learn the difference and how they actually work together in an ingenious codependent way to make your marketing messages successful.
May 14, 2018
Learn about the 4th theme in the Say The Write Things thesis - Be Authentic. And get some basic insights on persona development, SEO tricks and an important concept I picked up from Gary Vaynerchuk. Most importantly listen to Oscar Wilde, be yourself, everyone else is taken.