Feb 15, 2024
Successful case study stories emerge when you develop a discerning method for choosing your next case study or series of case studies. It will streamline the work and help define the process.
In this episode, we're talking about how to find and recognize the starting points of a quality case study.
We'll talk about...
Apr 3, 2021
In this six-minute audio article, we hit this main
idea--
Stop planning for what your business is doing with
content.
Start planning what content should be doing for your
business.
First, we tackle three ways to assess your current content. It will help you make the most of what you have and encourage you to not...
Sep 12, 2018
Before you pick up a camera or your smartphone or hire someone to, let's have a basic conversation on creating videos that do more. In this episode, you 'll learn how to tell a meaningful story with video scripting techniques, how to make certain you're on target with strategy prep tips and three ways to produce your...
May 20, 2018
Content marketers use personas to develop a profile of an ideal customer and an understanding of their emotional needs and pain points. Learn how Seth Godin helped me take this to a new level and why you need to look deep to discover what’s really affecting your personas.
May 20, 2018
It's a big mistake to think content writing and copywriting are the same thing because each has a distinct purpose and outcome. So learn the difference and how they actually work together in an ingenious codependent way to make your marketing messages successful.