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say-the-write-things podcast


Thanks for stopping by -- hope you find value in these episodes. If you'd like to get updates on new episodes and other cool stuff, get on the email list at https://www.writethings.info/podcast 

May 20, 2018

Content marketers use personas to develop a profile of an ideal customer and an understanding of their emotional needs and pain points. Learn how Seth Godin helped me take this to a new level and why you need to look deep to discover what’s really affecting your personas.